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Ready to prioritise revenue management as a critical skill for your team? 

The Australian Revenue Management Association (ARMA), the leading organisation dedicated to enhancing the skill of revenue and profit optimisation for hospitality and tourism professionals, alongside Allara Learning, offer a nationally accredited course in Revenue and Yield Management Fundamentals. View course details.

Overview 

Develop the skills and knowledge required to perform in the role of a revenue and/or yield analyst at an entry-level within the hospitality industry. 

This course aims to provide you with a fundamental understanding of the key elements in the process of revenue and yield management and how to apply the process in a practical business environment to grow company revenues and yield.

Who is this course for?

This course is suitable for anyone seeking to work within the hospitality and tourism sectors within  job roles responsible for managing asset yield and company revenue. 

You may be a current employee of the industry working within a relevant job role and/or seeking to develop the skills required to move into a relevant job role.

Register your interest

Discover the potential for increased
profitability and business growth.

What customers are saying

I really enjoyed the course. I appreciated gaining a broader industry context for revenue management, and I thought the learning progressed very naturally—from zero knowledge to solid beginner calculations, followed by a good general overview of practice. Thank you again for your help throughout the course. It was really nice to receive regular check-in emails—it made me feel supported in what was otherwise a self-guided, self-paced course.

Tessa Schwindt, Intrepid Travel

The course has been very useful for me as a motelier. It was recommended by my boss, as our motel is part of the Choice Hotels franchise. Thank you for your assistance throughout the course.

Bill Fan, Choice Hotels Franchise

I absolutely loved the course – it was very useful. I found it to be well-structured, which really helped me make sense of revenue management overall. For example, the course progressed from understanding the customer and market to discussing forecasting, which clarified the forecasting process for me.
I also really appreciated the section on Revenue Meeting Strategies – it was both interesting and insightful.

Natania Krisna, SkyCity, NZ

Course details

📚 Three core units

🕰️ 20-40 hours over 8 weeks

💻 Online delivery

📜 Final assessment to gain certification. Award issued by Tactical Training Group - National Registration Code: 91054

💲1049 +GST per attendee


Course Plan

Perform basic yield management calculations: Develop the skills and knowledge required to perform and record basic yield management calculations used by all accommodation operators on a daily basis to manage their accommodation inventory. 

It covers the ability to source and verify required data, apply correct formulae to perform basic data calculations and comply with organisational requirements for recording and reporting the calculated figures.

Units of competency addressed:

NAT10940001 Perform basic yield management calculations

Analyse and propose yield management strategy options: Learn the skills and knowledge required to evaluate of a range of short and long term strategy options for maximising yield and revenue for an accommodation property. This includes proposing, and obtaining approval to implement, a preferred combination of strategies that comprise an organisation’s total yield management strategy for the achievement of organisational yield goals. 

You will learn how to use key performance indicator calculations and to apply an understanding of, and the relationship between, yield management strategies, including length of stay restrictions, accommodation pricing and product distribution channels to propose an effective combination of strategies for implementation.

Units of competency addressed:

NAT10940002 Analyse and propose yield management strategy options


Implement and evaluate total yield management strategy: In this unit you will develop the skills and knowledge required to implement the combination of approved strategies that comprise an organisation’s total yield management strategy. This unit also includes conducting an evaluation of the effectiveness of the strategy and identifying and implementing opportunities to improve future yield results. 

Learn how to use organisational computer systems to give effect to aspects of the strategy, effectively communicate details of the strategy to key stakeholders and operational staff in accordance with organisational procedures and to effectively monitor, over time, the results with reference to current and future revenue and yield goals.

Units of competency addressed:

NAT10940003 Implement and evaluate total yield management strategy

 

Learning outcomes
By the end of this course, you will be able to:


✔️ Obtain and verify data relevant to yield management.
✔️ Perform key performance indicator (KPI) calculations to assess revenue and occupancy.
✔️ Record and report calculated yield management figures accurately and clearly.
✔️ Review data and current strategies to identify potential yield management improvements.
✔️ Analyse the impact of length of stay restrictions on revenue and guest experience.
✔️ Select appropriate dynamic pricing strategies to optimise revenue.
✔️ Evaluate and choose the best product distribution channel strategy for your business needs.
✔️ Develop and finalise a comprehensive yield management strategy.
✔️ Implement inventory control restrictions based on length of stay.
✔️ Adjust pricing and distribution channels according to approved strategies.
✔️ Monitor and assess the effectiveness of your overall yield management strategy.

 

National recognition

Upon successful completion of the training and assessment, you will receive a statement of attainment. This statement of attainment holds national recognition and is valued by industry and educational institutions, both in Australia and globally.

 

Allara Learning delivers this program via their Registered Training Organisation,Tactical Training Group Pty Ltd, National Registration Code: 91054.

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